Table of Contents Hide
- What is Guest Blogging?
- Why Guest Blogging?
- How Does Guest Blogging Impact SEO?
- How to Write SEO Friendly Blogs
- How Do I Get Started With Guest Blogging?
- The Best Times to Pitch a Guest Post
- Top Benefits of Guest Blogging for Beginners
- #1. Get Quality Traffic
- #2. Boost Rankings and Brand Awareness
- #3. Build Domain and Search Engine Authority
- #4. Improve Your Writing Skills
- #5. Offers Constructive Community Feedback
- #6. Sharpen Your Content Marketing Skills
- #7. Build Your Portfolio and Credibility
- #8. Offers Network Expansion
- #9. Builds Your Backlinks
- #10. Enhances Your Own Reputation
- #11. Build Your Subscriber Base
- #12. Shorten the Sales Cycle
- We also recommend:
As a beginner, publishing useful content on high authority websites as a guest blogger does not only benefit your search engine ranking position but also brings more traffic to your website. There are many benefits of guest blogging such as brand awareness, building links, and improving your website’s domain authority.
Want to improve your online authority? Then, you should start contributing content to other blogs related to your niche.
Indeed, guest blogging is one of the best online marketing strategies you can invest in. This article will help you to understand the benefits of guest blogging as well as some great guest blogging tips.
Keep reading to unlock the real power and benefits of guest blogging.
What is Guest Blogging?
Guest blogging also known as guest posting is simply writing a blog post to be published on another blog as a temporary featured author.
It doesn’t matter whether you are an individual blogger or a large corporation looking to increase your brand’s visibility, guest blogging can help you. In fact, guest blogging is a way bloggers increase traffic to their sites.
As a matter of fact, when you start a new blog, your content might have trouble reaching a wide audience, even if it is top-notch. This is where guest blogging comes in.
By writing some posts for other sites to publish, you can reach many more people who can also become subscribers to your website. However, as a guest blogger, there are a few things you need to do before you propose a guest post for a site you’ve just found.
Why Guest Blogging?
As you know, guest blogging is a content marketing and SEO technique. Hence, nobody just wakes up to write a guest post for another website without a reason. Same as blogs that accept guest posts from other bloggers.
Generally, guest bloggers write for similar blogs within their industry in order to:
- Attract traffic back to their website.
- Build links to your site – Link building is the process of gaining hyperlinks from other websites back to your own.
- Boost their domain authority using external links to high-authority domains.
- Increase their brand credibility and awareness.
- Expand your subscriber base.
- Build relationships with peers in their industry.
Some sites accept guest blogging posts because it’s hard to produce a steady supply of fresh content. Regardless of that, most sites will have some kind of guest blogging standards.
So, as an aspiring guest blogger, endeavor to read a site’s published guidelines and also get a feel for their unwritten publishing standards.
Indeed, we are all guilty of getting tired of a routine we once loved. So, featuring guest posts is a great way to keep readers engaged
How Does Guest Blogging Impact SEO?
Within Google’s guidelines, guest blogging and SEO work well together. As long as you’re creating high-value guest content for legitimate websites, guest blogging will be a great tool for building your domain authority and moving up in SEO rankings. Also, this will result in more sales and customers for your business.
From Google’s point of view, if other people are linking back to your blog on their own websites, then the content on your blog must be relevant and interesting.
Note: Google hates spammy websites, so it is important for a number of reasons that you only blog for good websites.
How to Write SEO Friendly Blogs
Any content that is not optimized is simply an article. Beyond having a website or writing a guest post, you should be keen on how to generate traffic.
In order to keep your reader engaged, you have to be smart about choosing and writing your topics. Also, you need to pay attention to the small details and implement a set of SEO rules.
Therefore, for you to write an SEO-friendly blog post, these tips would be help:
- Think before you write.
- Create the structure for your blog post.
- Decide on the title of your blog post.
- Use headings correctly.
- Keep your paragraphs short.
- Make use of keywords, without keyword stuffing.
- Don’t abuse anchor text. Add links, but only when it makes sense.
- Optimize the length of your blog post
- Optimize your meta description.
- Conclude each post with a call-to-action that asks readers to leave comments.
After you are done with writing an SEO friendly content, promote your guest blog post on your own social media networks. This is a nice gesture that will also generate more traffic back to your guest blogger and their business.
Afterward, use Google Analytics to track how much traffic your guest post is generating. This will give you a broader idea of what readers want to hear about and see what is working for your business.
How Do I Get Started With Guest Blogging?
Before you write a guest post, the first thing is to decide what your goal for guest blogging is. When you’re guest blogging you have to think of each post as a positioning piece.
Knowing this goal helps you in determining the right kind of blogs to submit guest posts to.
When looking for places to guest post, your main goal is to find sites relevant to your niche or industry. Also, you have to be sure the blog has an engaged readership. Regardless, research is essential for successful guest blogging.
For instance, if you want to write a scholarship guest post, your ideal go-to blog should be an educational/opportunities blog with good domain authority like worldscholarshipforum.com
The Best Times to Pitch a Guest Post
Truly, you won’t always have a golden opportunity to pitch a guest post. However, whatever is worth doing at all, is worth doing well.
Indeed, there are certain things to take advantage of when they arise. These include the following.
- When a blog mentions you in one of their posts or on social media (Twitter, Facebook, Google+, etc.).
- If the blog lists you, your business, or your product in one of its posts.
- When the blog specifically advertises they are looking for guest posts.
- If the blog publishes another guest post.
Top Benefits of Guest Blogging for Beginners
You may think that it’s best to focus on creating content for your own website rather than wasting time growing someone else’s blog. You should know that guest blogging offers many major benefits.
Here are 12 top benefits of guest blogging:
#1. Get Quality Traffic
Getting high-quality traffic is one of the major benefits of guest blogging. If you write a top-quality post, expect traffic to start flowing to your site once it goes live.
The more links back to your site, the better your webpages perform. Each relevant link back to specific content assists in growing organic traffic.
Something as simple as a guest post can potentially translate into sales if you do it the right way.
#2. Boost Rankings and Brand Awareness
Guest posting will help your blog rank better in search engines. One of the benefits of guest blogging is that it increases your exposure while at the same time helping you build your brand.
Benefits of guest posting include getting your brand out there. As a matter of fact, guest blogging is a great way to establish your authority in your niche.
Leverage the opportunity to let them know what your company does and how it would solve problems.
Also, be sure to instill your brand’s voice into every single post you submit.
Even with the best content in the world, it’ll be difficult to convert your audience into loyal subscribers or paying customers if they don’t trust your brand.
By getting published on major authority websites in your niche, you’ll quickly create an aura around your name and brand, earning the respect of more people in your audience.
This will make your target audience realize that you’re credible and trustworthy. Indeed, this is one of the top benefits of gust blogging.
What’s stopping you from growing? Start now!
#4. Improve Your Writing Skills
Guest posting is an excellent way to help you fine-tune your writing skills. This is one of the major benefits of guest blogging.
When you offer your services as a guest author, you need to deliver content that is both valuable and extremely well written to get past the gates of a professional editor.
It is of no use if others can’t read your written content, regardless of how great you think it is. So, guest blogging helps you know what others think about your writing. Also, it also ensures you take the right steps to make sure your writing improves.
Grammar, spelling and even overall readability can improve over time as you create content for other sites. In fact, your site will perform better the more effective you become as a writer.
#5. Offers Constructive Community Feedback
People often share experiences and ideas in the comment section of a well-written blog post.
As a guest blogger, another benefit of being active in the community is that you get to receive insightful feedback from other contributors. This helps you refine your strategy with their suggestions in mind.
To invite contributors to comment, try adding a call-to-action in the conclusion paragraph.
#6. Sharpen Your Content Marketing Skills
As you know, guest blogging is a content marketing technique. It requires you to do content research, adopt the right writing voice for a particular audience, perform influencer outreach, and so on.
One of the benefits of guest blogging is that you’re positioning yourself for growth in every facet of content marketing.
#7. Build Your Portfolio and Credibility
By guest blogging on other blogs you’re building a portfolio of your writing on a wider scale and by doing this regularly you are telling people that you can be trusted.
The more valuable information you share through guest posts, the more the brand shines online. The reason for branching out is to engage an audience you don’t have.
I’m sure you don’t want to keep that portfolio limited to just your website.
#8. Offers Network Expansion
With guest blogging, you get to expand your network. When it comes to building a brand, networking is a vital component.
People in certain positions may be capable of helping you build a recognizable brand across their own networks. It’s like creating a web of awareness where everyone involved can potentially help one another.
Gone are the days when it was difficult to connect with influencers. This is one of the major benefits of guest blogging.
All you need to do is be active in the community. Leave comments, share other posts, or cold-email your prospects. If possible, you can even invite influencers as contributors to your own blog.
Even a single backlink from an authoritative blog will greatly benefit your SEO. One of the biggest reasons why many people dive into guest blogging is because it helps create good backlinks.
Most blogs that accept guest posts allow their contributors to leave at least one link to their own site. This is because sites like Google now rely on “relevant” backlinks.
Remember, context matters. So, you need to make sure your guest blogging makes sense for both you and the site’s owner.
#10. Enhances Your Own Reputation
When you think of Elon Musk, what comes to your mind? Personally, I envision the brand, Tesla.
How people perceive you online impacts many parts of your life. Not only does it help people trust the brand to which you’re connected, but it also improves your value should you need to move on to a new business or project.
#11. Build Your Subscriber Base
Aside from getting traffic alone, another great benefit of guest blogging is the ability to gain more subscribers in a day than you will gain in a month.
Why is a growing subscriber list important? Because it helps you reach an audience that is already interested in your content.
Interested in building your subscriber base? Make sure you write exceptional content that engages the audience.
#12. Shorten the Sales Cycle
Content marketing has the power to either drive sales or drain a company’s budgets. As a guest blogger, when you distribute content through popular blogs, you are immediately building your target audience’s familiarity with your brand.
Thus, one of the major benefits of guest blogging is that it shortens the sales cycle for your products and services.
More than just SEO, there are more benefits you can gain from guest blogging, even as a beginner. Learn how to do guest blogging the correct way.
Read this article to know how guest blogging can boost your brand and how you can pitch to become a guest blogger.