Table of Contents Hide
- What is a Corporate Video Script?
- Things to Consider when Writing a Script for a Corporate Video
- How to Write a Script for a Corporate Video
- Wrap Up
It’s no secret that video is one of the most powerful marketing methods available. Video generates more participation and growth than any other type of medium.
The good news is that writing a video script is easier than it sounds. If you don’t have time to create an amazing script, you can even work with one of our corporate video script templates and get a fantastic video. Your audience will never know.
Of course, you don’t need to use a corporate video script template. We’ll cover the basics and give you some examples to help you write decent corporate video scripts, with or without a template.
What is a Corporate Video Script?
A Corporate Video Script is designed to increase sales of a company. If you’re creating a corporate film, then you’re going to need a video script.
Things to Consider when Writing a Script for a Corporate Video
Corporate videos are created for many purposes. It may be internal videos to onboard new staff or train existing staff to use new equipment.
A company can introduce new products or services to existing or potential customers, and are used by non-profit organizations to solicit support for important social causes.
Hence, the need for a corporate script video will rise up.
A corporate video has a specific purpose and should appeal to the staff in a different way. But anything can be extremely effective if done right.
Whatever the purpose of the corporate video, start with a script.
So, to start a corporate video script, you should ask the following questions:
- What is the goal of this video? Every video should have a singular goal, often called a purpose. This will drive the content of your script.
- What story do you want to tell?
- Who is your audience? This will drive the style and tone of the video
- What emotions are being elicited?
- What value does this video provide to the viewer?
Once you have answered these questions, you are ready to make a list of what your script should include and you are ready to write a Corporate Video Script.
How to Write a Script for a Corporate Video
When you plan your video and write your script, it’s very easy to start throwing all kinds of great ideas. After all, you can do anything in a video, right?
With all of that in mind, start writing your script with these tips.
#1. Know Your Audience
When writing your script, always know the language of your audience. This is what is constant in any marketing or copywriting company.
You have to reach out to a very specific customer with your content, otherwise it won’t resonate.
Try to get out of your own head. Because your corporate video script should appeal to your target audience, not you, your boss, or your stakeholders.
Hence, you should speak in the tone of your audience.
Your script should match your brand’s voice, but never at the expense of viewers. If you can include actual words and phrases that your audience uses on their own, you’re on your way to writing a great corporate video script.
If you need help to identify the people you want to reach, follow our sample of corporate video script.
#2. Discover the Goal of the Corporate Video Script
A great corporate video script always meet the need of the audience. So you need to know what the purpose of the video is.
However, this depends on who your audience are and what you want viewers to do after watching the video.
In some cases, getting viewers to see through to the end is a perfectly viable goal.
You can go as far as confirming what your video’s primary goals are, as well as secondary goals.
Try finding out if it is to:
- drive traffic to your website?
- explain a product or service?
- enhance the brand image of your company?
- generate leads / requests?
- create sales directly?
- spark up conversation?
- reduce customer service calls?
- change viewers’ understanding or action?
- improve security?
- is it for internal or external use?
- Or other goal?
#3. Write a Corporate Video Brief
To write a script that produces the results you want, you absolutely must write a video summary.
This not only helps you understand your goals, but it also helps you understand your audience and the value you want to show them.
You will be able to understand and empathize with your audience. This helps you better understand how to communicate with them knowing what motivates them.
This information helps you create the perfect script.
- What is the purpose of your Corporate video?
- What value will the corporate video bring to your audience?
- Who is your audience, and what are their online habits?
- What distribution channels will you use?
- What makes yours different from others?
#4. Build a Story
For any video content you create, you will have one or more basic messages that you want to communicate.
The trick is to translate these fundamental messages into a simple story for the script to follow.
What you decide will depend on what goal your video needs to achieve and what your audience finds useful and engaging.
It’s not just about what you want to say to your audience, it’s also about saying it in a way that resonates with them.
Your story doesn’t have to be epic or complicated. All that is really needed is a logical progression from one point to another.
A good story should engage your audience and tell your message in such an engaging way that it guides them to a call to action for the desired action.
To help the corporate video script have an impact when possible, tell a story.
#5. Start Writing
When it comes to script writing, you have to just start writing. Say what you need to say and be as brief and concise as possible.
We usually try to limit videos to 2-3 minutes. This doesn’t mean that all the videos you make will be extremely short.
A good training video can easily be 30 minutes long. But none of this should be missed, and every part of the script should be concise, precise, and necessary.
In a good setting, every word has its place. The shorter your video, the more oomph each phrase, phrase, and word should have.
The structure of corporate video scripts generally follows the same layout.
This structure is a building block when you want to write your own corporate video script.
- Explain the problem/risk/opportunity.
- Present with professional product/service/solution.
- Dive into the details of how your offer works.
- Highlight the key benefits.
- Consider displaying the names of companies that are already using the product to verify the effectiveness and build trust and perceived value.
- For longer video scripts, consider including 1 to 3 short case studies.
- Call to action. ie get more information call this number/visit this URL.
#6. Read Your Script Aloud
Reading your script out loud is an effective way to verify that language flows naturally, but also to realistically verify the overall length of the script.
Once you have a workable draft of your video script, you should start reading it. Until you finish reading, you won’t be able to know what your script sounds like when spoken aloud.
You want your video script to flow seamlessly from line to line, rather than sounding congested. If you can read the script naturally, without looking forced, that’s a good sign.
Be careful with:
- How long does it take to read your script?
- Where the inflection and emphasis fall, and
- All the awkward phrases that get stuck in your mouth.
Your reads should reveal parts of the script that need to be changed before it is ready to run. Keep editing until you can read completely without.
Also read the script to someone in person to see how they react to it, what messages they carry, and what emotions they evoke. It would be better if you wanted to do this with at least one or two people.
#7. Edit Your Brief Till It’s Good
Before signing everything, check your script against the video summary you wrote in step 1. Ask yourself the following questions:
- Is this script likely to achieve your goals?
- Is it written in a way that resonates with my audience?
- Does it communicate the main message (s)?
- Does it tell an engaging story with a logical flow?
- Do you use an efficient mix of sounds and images?
- Does it include a compelling call to action?
- Isn’t it longer or more complex than necessary?
- Is this the optimal length for the planned distribution channels?
If the answer to any of these questions is no, go back and edit your video script until it passes in all respects. Keep pushing yourself within the allotted time.
You might be surprised how short and engaging your video can make while keeping your message and story intact.
We hope the above 7 guide helps you write the perfect corporate video script.
The main point is to know your audience with your goals clearly defined. Then write a Corporate Video Brief and prevent the script from sounding too robotic or typically corporate.
Start with a clear and concise message end with an effective call to action.